Ness

Summary

Ness is an app that helps people be excellent to each other. Starting with the simple ability to send positive vibes to the people you care about, the app will evolve into a combination of a robust personal relationship manager (PRM) and what we call an anti-social network.
Anti-social = eliminating all the crappy aspects of every social media app ever launched.
No fake profiles.
No ads.
No selling your personal information.
No public commenting.
Follow and interact only with the people you know.
No trolling.
No bullying.

Stay connected with the people you care about and strengthen the relationships you generate in the real world.

What makes it great

1. Every member is an owner

2. No ads

3. No fake profiles

4. No public comments or trolling

5. No bullying

6. No selling your personal information

‍

‍

We've got work to do

Webflow needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

‍

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

‍

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Webflow team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂